The UK’s leading provider of natural peroxide-free teeth whitening products has launched the UK’s first innovative veneers toothpaste. Whites Beaconsfield, founded by business brothers Ollie and Toby Brittan, has created the new product that not only removes stains but actually whitens them too.
Veneers are custom-made shells of tooth-colored, wafer-thin materials designed to cover the front surface of teeth to improve your appearance while also providing strength and elasticity comparable to natural tooth enamel.
But dental veneers, made of porcelain or resin composites, are prone to staining, and until now there have been very few products on the market to combat this problem.
Whites Beaconsfield, known for its affordable peroxide-free teeth whitening products, created the revolutionary toothpaste formula following demand from customers with veneers, composites, crowns and natural teeth.
The affordable and unique toothpaste priced at £14.99 (list price £12.99 and up to 80 per cent off on Black Friday products) is designed to be non-abrasive, vegan-friendly, cruelty-free, preservative-free, without SLS and PEG as well as without microplastics.
The special formula contains five polishing ingredients (perlite, sodium bicarbonate, reinforcing silica, pentasodium triphosphate, PVP), a volcanic metal (high polish, low friction), enzymes (papaya fruit enzyme naturally dissolves stains), sodium bicarbonate and vitamin E for a sedative.
Other products on the market use harsh abrasives to scrub the teeth and can often feel rough in texture. This is not good for the health of the natural tooth or expensive dental work as it will cause micro-abrasions. Whites Beaconsfield toothpaste uses premium polishes that have been specially selected for their lowest friction and high efficiency which helps with sensitivity.
With regular use, stains are gradually removed without causing damage to veneers or natural teeth. It should be used instead of their existing paste (two minutes, twice a day). Low-abrasive polishes and bleach boosters remove stains while brushing, and enzymes naturally dissolve stains.
The paste, designed for use by adults, is also anti-plaque and calculus as well as freshens the breath.
Ollie Brittan, co-founder of Whites Beaconsfield: “We are absolutely thrilled to introduce our revolutionary veneer lacquer, a game changer in oral hygiene. At Whites Beaconsfield, our mission is to spread smiles everywhere, and with this innovative toothpaste, we’re ensuring that everyone, including those with veneers or composite bonding, can confidently flash their pearly whites. Our carefully crafted formula combines cutting-edge technology with the finest polishes, striking the perfect balance between stain removal for both veneers/crowns and natural teeth. Say goodbye to limitations and hello to a brighter, more confident smile every day!”
Toby Brittan, co-founder of Whites Beaconsfield, said: “As innovators in oral hygiene, we are proud to introduce a one-of-a-kind veneer lacquer that redefines teeth whitening for a wider audience. Our dedication to creating a product that meets the unique needs of individuals with veneers or composite bonding is evident in every aspect of this innovative toothpaste. We have carefully selected top grade polishes, prioritizing lower friction and high performance to ensure a gentle yet effective stain removal process. With this release, we’re not just delivering a product. We’re empowering smiles, breaking down barriers and inviting everyone to embrace the confidence that comes with a bright, stain-free smile.”
Entrepreneur brothers Ollie and Toby Brittan behind Whites Beaconsfield have successfully disrupted the hot teeth whitening industry with high quality products at low prices.
The history of the Beaconsfield Whites is quite remarkable. It was founded in late 2019 by brothers Ollie and Toby Brittan who were just 26 and 27 years old respectively. At the beginning of the pandemic they had just £350 and in twelve months they made £4 million. By June 2021 their monthly sales exceeded £500,000 and annual sales have been growing ever since. The brothers were also shortlisted for the prestigious Entrepreneur of the Year awards.
Whites Beaconsfield specialize in peroxide-free teeth whitening kits that can show results after just ten minutes and range in price from £9.99 to £114.99. Products range from individual items to complete teeth whitening kits (full product range www.whitesbeaconsfield.co.uk) and premium electric toothbrushes and a children’s only toothbrush. Extensively researched natural, vegan-friendly oral care products are guaranteed to deliver cleaner teeth and a brighter smile, naturally.
The peroxide-free alternative has been very successful because of convenient, low-cost products that provide excellent money-back guarantee results without the use of peroxide.
Visit whitesbeaconsfield.co.uk for more details about the company and to browse their product range. Also, follow them on Instagram at @whitesbeaconsfield
