Lower treatment costs and quality care are driving demand for professional teeth whitening treatments in emerging markets. The Market is expected to reach USD 10,766.7 million by 2034. The Whitening Toothpaste segment is expected to account for the largest market share during the forecast period.
NEWARK, Del., March 28, 2024 (GLOBE NEWSWIRE) — U.S teeth whitening market it is likely to be worth it 7,204 million US dollars in 2024. The demand for teeth whitening is expected to expand at a CAGR of 4.10% by 2034. The industry is set to intersect 10,766.7 million US dollars until 2034.
The main driver behind the growth of the teeth whitening industry is the increasing emphasis on dental aesthetics and oral hygiene. As social media platforms increase, individuals become more conscious of their appearance, leading to greater demand for teeth whitening products and procedures. Additionally, rising disposable income levels across demographics have made professional teeth whitening treatments more affordable, further fueling market growth.
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Despite growing demand, the teeth whitening industry faces regulatory challenges and safety concerns. Some over-the-counter whitening products may contain abrasive ingredients that can damage tooth enamel or cause sensitivity. In addition, professional whitening treatments often come with high prices, limiting access to certain segments of consumers. Regulatory agencies are imposing stricter guidelines to ensure product safety and efficacy, which can create compliance challenges for manufacturers.
One of the major opportunities in the teeth whitening industry lies in the development of innovative and convenient whitening solutions. Additionally, the upward trend of at-home teeth whitening kits presents a lucrative market segment, offering consumers the convenience of achieving professional results in the comfort of their homes.
An emerging trend in the teeth whitening industry is the shift towards natural and organic whitening ingredients. Consumers are increasingly looking to products with botanical extracts such as charcoal, coconut oil and baking soda, which are believed to offer gentle whitening effects without harsh chemicals. In addition, technological advancements in teeth whitening procedures, such as laser whitening and zoom whitening, are gaining ground for their ability to deliver fast and impressive results with minimal sensitivity.
“Companies are exploring new technologies such as LED whitening devices and whitening strips with milder formulations to meet consumer preferences for safe and effective products.” says Sabyasachi Ghosh (Associate Vice President at Future Market Insights, Inc.)
Key Takeaways from Teeth Whitening Market Study
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The teeth whitening industry in the United States is expected to grow at a CAGR 2.80% until 2034.
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The UK teeth whitening industry is projected to expand at a CAGR 6.5% until 2034.
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India’s teeth whitening market is witnessing a steady CAGR 4.30% until 2034.
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Germany’s teeth whitening market is expected to rise 3.0% CAGR until 2034.
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The Thai teeth whitening market is experiencing a moderate CAGR 3.40% until 2034.
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Competitive landscape of the teeth whitening market
The teeth whitening industry is witnessing intense competition fueled by the growing consumer desire for improved dental aesthetics. Established players in the market face stiff competition from both traditional dental clinics and emerging direct-to-consumer brands that offer convenient at-home whitening solutions. This increased competition is driving innovation and product development as companies strive to differentiate themselves through advanced formulations, enhanced efficacy and user-friendly application methods.
In response to increasing competition, companies are investing in aggressive marketing strategies to increase brand awareness and capture market share. This includes targeted advertising campaigns across multiple channels, influencer partnerships and promotional activities to inform consumers about the benefits of teeth whitening products. In addition, companies leverage social media platforms and online reviews to engage with consumers and build brand loyalty, thereby strengthening their competitive position in the market.
Recent developments in the teeth whitening market:
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Procter & Gamble introduced Crest Whitening Emulsions, a revolutionary solution that delivers five times more active hydrogen peroxide to teeth without the need for washing or brushing.
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Colgate Palmolive has expanded its Colgate Optic White product line to include, among others, Colgate Optic White Renewal Toothpaste.
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Johnson & Johnson has introduced Listerine Healthy White Vibrant Multi-Action Rinse, a mouthwash that whitens teeth, prevents stains and eliminates bad breath germs. The company has partnered with Byte, a direct-to-consumer brand that sells at-home aligners and whitening kits, to provide oral care items and instructions to its customers.
12 key companies in the teeth whitening market
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Procter & Gamble
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Colgate Palmolive
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Johnson & Johnson
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Unilever
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Ultradent Products Inc.
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Church & Dwight Co.
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GlaxoSmithKline Plc
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3M Company
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DENTSPLY international
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Henkel AG & Co KGaA
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Institut Straumann AG
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Ivoclar Vivadent AG
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Key segments of the teeth whitening market
By product:
By distribution channel:
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Institutional sales
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Dental Hospitals
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Dental Clinics
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Group Dentistry
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Retail sales
By region:
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North America
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Latin America
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Europe
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east asia
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South Asia
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Oceania
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Middle East and Africa
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Author
Sabyasachi Ghosh (Associate Vice President at Future Market Insights, Inc.) has over 12 years of experience in the Healthcare, Medical Device and Pharmaceutical industries. His curious and analytical nature helped shape his career as a researcher.
Identifying key challenges facing clients and devising powerful case-based solutions to empower them with strategic decision-making capabilities comes naturally to him. His main expertise lies in areas such as Market Entry and Expansion Strategy, Feasibility Studies, Competitive Intelligence and Strategic Transformation.
Holding a degree in Microbiology, Sabyasachi has authored numerous publications and been cited in journals including The Journal of mHealth, ITN Online and Spinal Surgery News.
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