11. Offer patient financing options.
The cost of dental implants is one of the major obstacles many patients face. Offering payment plans or other financing options can make treatment more affordable. Create marketing materials that highlight these cost-effective options to directly address the cost barrier.
12. Present patient reviews and testimonials.
I’m learning how to get reviews and incentivize satisfied patients to leave positive reviews. Displaying testimonials from platforms like Google, Yelp, and Healthgrades on your website and in dental implant marketing materials can influence potential patients who are considering dental implants.
13. Offer virtual consulting services.
Virtual consultations are for potential patients who may be hesitant to schedule an appointment for an in-person visit. Use a virtual consultation to address concerns and answer questions about dental implants while demonstrating personal care to build trust. Creating a positive first impression on patients will make them more likely to call and book their first appointment.
14. Provide a guide to dental implants.
Create and offer a downloadable e-book that educates patients about the entire dental implant process, from the initial consultation to post-surgical expectations and care. You can offer this guide in an email, which gives you the added benefit of building your email contact list for future marketing campaigns.
15. Host free webinars.
Patients have many questions about dental implants. Position yourself as a trusted expert by hosting webinars with information about dental implants and their benefits, the procedure itself, financing options and more. Building trust through engagement is a great way to encourage potential patients to choose your dental implant practice.
16. Display information about advanced technology and techniques.
Use your social media and website to showcase the latest technology and techniques related to dental implants. Think of these posts as a way to position your practice as the gold standard of care and build trust.
17. Create FAQ videos.
Identify the most common questions you receive from patients and use them to create short informative videos. Share the videos on your website, publish them on your YouTube channel and share them on social media.
18. Get help from experts.
Find a trusted dental marketing company to create and execute a custom strategy based on your practice’s needs. Digital marketing companies handle everything from website SEO to content creation.
19. Offer special offers.
Create financing options or limited time discounts for dental implant procedures. Promoting the offer on social media can encourage hesitant patients to take advantage of the deal to schedule their first appointment.
20. Be active (and consistent) on social media.
Social media platforms such as Facebook, Instagram and X are valuable tools for displaying before and after photos, patient testimonials and success stories. Regularly post content to your dental social media accounts that resonates with your target demographic. Creating eye-catching, professional graphics to share on social media is a great way to get your practice out there and attract interest. Apps like Canva you have many options to create simple images quickly. For more variety and to create a unified brand identity, consider using a custom graphic design service for your dental practice and services.
21. Start a blog and write about dental implants.
There is a reason that all the best dental websites have blogs: engaging content goes hand in hand with online visibility. Consider committing to regular blogging to help potential patients find your site when searching for information about dental implants. Blogs create opportunities to boost your search engine rankings for relevant keywords, making it more likely that your website will attract the attention of patients.
The bottom line
Dentists can increase visibility and reassure patients of the value of dental implants by implementing careful, targeted dental implant marketing strategies, including local dental SEO and social media content. A solid marketing plan is key to competing and staying relevant as more patients consider prosthetics each year. Use expert advice from a digital marketing company to create a coherent and comprehensive strategy.
FAQ
How do you advertise dental implants?
The best way to promote your practice’s dental implant services is through digital marketing strategies such as social media marketing, local SEO, content creation and patient education. A comprehensive dental implant marketing plan aimed at your prospective patients can enhance your practice’s visibility, trust and reputation.
How can I get more dental implant patients?
In addition to general dental marketing, be sure to focus on dental implants in your efforts. Optimizing your website and Google Business Profile for keywords related to dental implants can increase your search rankings and help potential patients find your practice. Consider contacting a dental marketing company for help with a customized dental implant marketing strategy.
How can I optimize my website for dental implants?
Update existing website pages and write engaging new content optimized for dental implant related keywords to improve your chances of ranking higher in search results. You regularly publish blog posts on these topics and review your technical SEO strategy to ensure that the backend of your website is also fully optimized.
Editor’s Note: This article originally appeared on DE weekendthe newsletter that will liven up your Sunday mornings with practical and innovative practice management and clinical content from experts across the field. Register here.
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