Rise in understanding of oral hygiene, access to over-the-counter (OTC) teeth whiteners, and stigma associated with tooth discoloration are driving the global teeth whitening products market.
Wilmington, Delaware, United States, Nov. 08, 2023 (GLOBE NEWSWIRE) — Transparency Market Research Inc. –The global market for teeth whitening products is forecasted to flourish at a CAGR of 6.2% from 2023 to 2031. According to the report published by TMR, a valuation of USD 10.6 billion is expected for the market in 2031. From 2023, the demand for is expected to close at USD 6.5 billion.
Growing awareness about the importance of oral health and the impact of dental aesthetics on overall appearance has led more consumers to seek teeth whitening products, increasing market demand. As the population ages, natural tooth discoloration occurs over time. This demographic trend is driving the demand for teeth whitening products as older people strive to maintain a youthful appearance.
Cosmetic dentistry, which includes teeth whitening, has become a major trend, with more people seeking cosmetic dental treatments to improve their smile. High-profile celebrities and social media influencers often endorse teeth whitening products, making them more attractive to consumers and increasing demand. As levels of disposable income increase, consumers are more willing to invest in cosmetic dental treatments, including teeth whitening.
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Advances in teeth whitening technology, such as LED whitening kits and improved whitening agents, have led to more effective and convenient products. The availability of OTC teeth whitening products at pharmacies and online retailers makes these products easily accessible to consumers. Many consumers are opting for professional teeth whitening treatments, which offer faster and more effective results than OTC options. This trend contributes to the overall growth of the market.
Key facts from market research
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By 2022, the teeth whitening products market was valued at US$ 6.1 billion
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In terms of distribution channel, the retail and hospital pharmacy sector held the largest share of the teeth whitening products market in 2021
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In terms of product type, the whitening toothpaste segment accounted for the largest share of the teeth whitening products industry in 2021.
Buy teeth whitening products: Key trends and opportunity frontiers
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People traveling to countries where dental treatments, including teeth whitening, are more affordable are helping to grow this market.
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The introduction of user-friendly home teeth whitening kits such as whitening strips and pens has made teeth whitening more convenient for consumers.
Teeth Whitening Products Market – Regional Analysis
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North America held a significant share in 2021. The region is expected to dominate the global business during the forecast period. Increasing demand for teeth whitening products, increasing public awareness about dental health, and increasing spending on teeth whitening products research are propelling the industry in the region.
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The market in Asia Pacific is projected to grow rapidly during the forecast period. This is attributed to the presence of developing economies and increasing awareness of the population in the region.
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Asia is home to 50% of the Earth’s population. Rising disposable income and increasing focus on personal appearance in countries such as China, Japan, South Korea and India are driving the market demand. Consumers in Asia Pacific are also showing interest in professional teeth whitening services
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Competitive landscape
The Teeth Whitening Products Market report includes vital information about key players operating in the global industry. Companies focus on strategies such as product launches, divestitures, mergers and acquisitions (M&A), and partnerships to strengthen their market position.
Key developments in Teeth whitening products Buy
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Colgate-Palmolive Company is a well-known brand in the oral care industry and offers teeth whitening products such as whitening toothpastes and mouthwashes.
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Procter & Gamble (P&G) owns popular brands such as Crest and Oral-B, which offer a variety of teeth whitening products, including whitening toothpastes and oral care systems.
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Philips has a strong presence in the teeth whitening market with its line of Sonicare electric toothbrushes, some of which incorporate teeth whitening features.
Teeth Whitening Products Market – Key Sectors
Product Type
Choice of treatment
Distribution channel
Area
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North America
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Europe
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Asia Pacific
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Latin America
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Middle East & Africa
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