The global teeth whitening products market size will reach USD 5.7 billion in 2023.
BROOKLYN, New York, United States, February 23, 2024 /EINPresswire.com/ — According to IMARC Group’s latest report titled “Teeth Whitening Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”, it offers a comprehensive analysis of the industry, which includes information on growth of the market for teeth whitening products. The report also includes competitor and regional analysis as well as current developments in the global market.
The global teeth whitening products market size reached USD 5.7 billion in 2023. Looking ahead, IMARC Group expects the market to reach USD 8.3 billion by 2032, exhibiting a CAGR of 4, 1% during the period 2024-2032.
Factors Affecting the Growth of Teeth Whitening Products Industry:
• Increased Awareness of Oral Hygiene and Aesthetics: In recent years, there has been a marked increase in consumer awareness of oral hygiene and the importance of a pleasing aesthetic appearance. This awareness is largely fueled by social media, advertising and celebrity influence, which has led to greater demand for teeth whitening products. People are more smile conscious and looking for affordable solutions to improve their appearance, making teeth whitening products an attractive option for achieving a brighter smile. This guide is vital as it directly influences consumer behavior and preferences, leading to increased demand for over-the-counter and professional teeth whitening solutions.
• Advances in teeth whitening technology: Technological advancements in the field of dentistry have led to the development of innovative and effective teeth whitening products. These products not only offer better results but also ensure minimal side effects such as reduced tooth sensitivity and gum irritation. The availability of advanced formulations and application methods, including LED light technology and peroxide-free agents, has made teeth whitening more accessible and appealing to a wider audience. This technological advancement supports market growth by enhancing product effectiveness and user experience.
• Product Innovation and Differentiation: Manufacturers in the teeth whitening market are constantly innovating and differentiating their product offerings to meet evolving consumer needs and preferences. From whitening toothpastes and gels to LED whitening strips and kits, the variety of products available caters to different consumer segments and whitening needs. This innovation enhances the appeal of the product and encourages trials among consumers looking for convenient and effective solutions. Product differentiation and innovation are vital to maintaining market growth and competitiveness as they address a wide range of consumer demands and preferences.
View full report with TOC and figure list:
Competitive landscape
The competitive landscape of the industry has also been examined along with profiles of key players.
• Colgate-Palmolive Company
• Den-Mat Holdings LLC
• Dr. Fresh LLC (High Ridge Brands Co.)
• GlaxoSmithKline Plc
• Henkel AG & Co. KGaA
• Johnson & Johnson
• Procter & Gamble Company
• Unilever Plc and W&H (UK) Ltd.
Tooth Whitening Products Market Report Segmentation:
Our report has categorized the market based on product, type, end user and distribution channel.
By product:
• Whitening Toothpaste
• Whitening strips and gels
• Whitening rinses
• Others
Whitening toothpaste accounted for the largest segment by product due to its wide availability, affordability and appeal for everyday use, making it a popular choice among consumers looking for convenient teeth whitening solutions.
By type:
• Bleaching agents
• Non-bleaching agents (surface cleaners)
Non-whitening agents (Surface Cleaners) represented the largest segment by type, as these products are considered safer and less harsh on enamel, appealing to consumers looking for gentle whitening options.
By End User:
• Dentists
• Home users
On the basis of end user, the market has been segmented into dentists and home users.
By distribution channel:
• In connection
• Offline
Online distribution channels accounted for the largest segment, as digital platforms offer wide product options, competitive pricing and the convenience of home delivery, aligning with consumers’ growing preference for online shopping.
Regional information:
• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, South Korea, Others)
• Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, Others)
• Middle East and Africa (Turkey, Saudi Arabia, Iran, United Arab Emirates, others)
North America was the largest market by region, driven by high consumer awareness, strong personal appearance culture, and the presence of major market players, making it the leading region in the adoption of teeth whitening products.
Teeth Whitening Products Market Trends:
The rise of e-commerce and online retail platforms has made teeth whitening products more accessible to a global audience. Consumers can easily compare different brands, check product effectiveness and make informed purchase decisions from the comfort of their own home. This convenience, combined with the wide availability of products online, has significantly boosted sales and expanded market reach. Online retail channels also offer opportunities for brands to interact directly with consumers, enhancing brand visibility and driving market growth.
Key points of the Report:
• Market performance (2018-2023)
• Market Outlook (2024-2032)
• Porter’s Five Forces Analysis
• Market drivers and success factors
• SWOT analysis
• Value chain
• Comprehensive mapping of the competitive landscape
About us:
IMARC Group is a leading market research firm offering management strategy and market research worldwide. We work with clients across all sectors and regions to identify the highest value opportunities, address their most critical challenges and transform their businesses.
IMARC’s information products include important market developments, scientific, economic and technological developments for business leaders in pharmaceutical, industrial and high-tech organizations. Market forecasts and industry analyzes for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and new processing methods are at the top of the company’s expertise.
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Elena Anderson
IMARC Services Private Limited
+1 631-791-1145
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