The teeth whitening market is poised for significant growth, with the estimated market size reaching 7.204 million USD by 2024. As consumer demand for teeth whitening products continues to rise, the market is expected to expand at a compound annual growth rate (CAGR) of 4.10% by 2034, eventually reaching an impressive valuation USD 10,766.7 million.
This strong market expansion reflects the growing demand for teeth whitening products that cater to different consumer needs and preferences. Companies in the teeth whitening industry develop customized solutions to meet the unique dental requirements of various customer segments, including different age groups and lifestyle choices.
Additionally, the teeth whitening market is intentionally expanding to serve a wider range of customer demographics. This means that in order to provide treatments that work for everyone who wants a whiter smile, they will need to target different age groups. This deliberate increase allows more consumers to follow the teeth whitening trend, which promotes the overall growth of the market.
Key conclusions:
- The teeth whitening market is estimated at US $7.2 billion in 2024 and is projected to reach US $10.8 billion by 2034, growing at a CAGR 4.1%.
- The growing demand for whiter smiles is fueling the market, with manufacturers offering customized solutions to meet different customer preferences.
- The industry is expanding to include a wider range of consumer markets, including different age groups.
Competitive Outlook of the Teeth Whitening Market:
There are many well-known companies, up-and-coming startups and private label brands in the teeth whitening market, fighting for a sparkling smile in customers’ shopping carts. For brands to stay ahead of the curve, product innovation is vital given the constant flow of new technology and components.
This means inventing at-home whitening kits that are easy to use and incorporating innovative application techniques, researching advances in light-based whitening technologies, and formulating effective yet sensitive whitening products.
DTC brands are disrupting the market by providing affordable, personalized teeth whitening treatments and easy online subscriptions. This is forcing traditional physical retailers and dental offices to change their product lines and business models.
Recent developments in the teeth whitening industry
- Procter & Gamble has launched Crest Whitening Emulsions, which is an innovative formula that delivers five times more active hydrogen peroxide to teeth and requires no rinsing or brushing.
- Colgate Palmolive has expanded its Colgate Optic White product line with offerings such as Colgate Optic White Renewal Toothpaste.
- Johnson & Johnson has launched Listerine Healthy White Vibrant Multi-Action Rinse, which is a mouthwash that whitens teeth, prevents stains and kills bad breath germs. The company also partnered with Byte, a direct-to-consumer brand that offers at-home teeth aligners and whitening kits, to provide oral care products and education to Byte customers.
Key companies in the market:
- Procter & Gamble
- Colgate Palmolive
- Johnson & Johnson
- Unilever
- Ultradent Products Inc.
- Church & Dwight Co.
- GlaxoSmithKline Plc
- 3M Company
- DENTSPLY international
- Henkel AG & Co KGaA
- Institut Straumann AG
- Ivoclar Vivadent AG
Main sections:
By product:
- Teeth whitening gels & strips
- Carbamide peroxide with potassium nitrate and fluoride
- Carbamide peroxide
- Hydrogen peroxide
- Teeth whitening devices
- LED lights
- LED lights with cable
- Wireless LED Lights
- UV lights
- Halogen lights
- LED lights
- Oral Care Products
- Others
By distribution channel:
- Institutional sales
- Dental Hospitals
- Dentistry
- Group Dentistry
- Retail sales
- Retail Pharmacies
- Pharmacies
- Hypermarkets and Supermarkets
- Online Sales
By region:
- North America
- Latin America
- Europe
- east asia
- South Asia
- Oceania
- Middle East and Africa
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