new York, March 19, 2024 /PRNewswire/ — Innovating and revamping its oral care aisle to better appeal to younger beauty and sustainable shoppers, Walmart will begin carrying sister brands Plus Ultra and Zimba this March. Companies founded and run by women, Plus Ultra is the first sustainable brand of eco-friendly replacement electric toothbrush heads and oral care products, while Zimba produces a range of affordable, premium and fun teeth whitening products.
Gen Z and Millennials, who collectively represent nearly 43% of the US population (source: Statistics), make purchase decisions based on natural and sustainable options. Three-quarters of Gen Z consumers consider sustainability more important than brands, and the same percentage of Millennials are also shifting their shopping habits toward eco-conscious products.
Plus Ultra, already sold in brick-and-mortar retail locations such as Whole Foods Markets, Thrive Market and Lassens, will make the major leap into approximately 600 Walmart stores nationwide with two of its innovative products: replacement heads made from recycled plastic compatible with Philips Sonicare and Oral-B, available in two-packs with FSC plastic-free paper packaging. Zimba, whose retail distribution currently includes Sprouts Farmers Markets and Erewhon, will initially enter approximately 4,500 Walmart stores nationwide with four products: Mint Teeth Whitening Strips (two-week supply), Coconut Teeth Whitening Strips (two-week supply two weeks), Zimba’s On-the-Go Kit (LED Light + Teeth Whitening Pen) and Zimba’s Ultimate Teeth Whitening Kit (LED Light + Teeth Whitening Pen + Mint Teeth Whitening Strips).
“We are excited about the launch of both brands at Walmart, which marks a very important step. Younger consumers, especially Millennials and Gen Z, are looking for new affordable sustainable lifestyle products to become part of their daily personal care routines. care and Plus Ultra and Zimba resonate with shoppers who care about product effectiveness and the planet,” he said Cristina RamirezFounder of Plus Ultra and President of both brands.
About Plus Ultra
PLUS ULTRA redefines oral care. Plus Ultra creates natural, sustainable, beautiful oral care for every smile. They are rooted in inclusion, eco-consciousness of production and philanthropy. Because taking care of our planet makes them smile. PLUS ULTRA’s innovative and natural oral care products are available nationally in more than 8,000 grocery chains, hotels, airlines and retailers across the US. Visit livePLUSULTRA.com to learn more.
About Zimba
Zimba makes at-home whitening affordable and accessible because everyone deserves to smile with confidence. Zimba wants to provide everyone with the opportunity to access their best and healthiest smile using minimal and effective ingredients. They designed best-in-class whitening products at the most affordable prices – up to 60% less than other brands. Designed for reduced tooth sensitivity, its products include whitening strips, whitening kits, pens, powders and LED lights. Visit shopzimba.com to learn more.
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SOURCE Plus Ultra
