Britons have been warned about the danger of bum lift operations in Brazil (BBL), as two women have already died and doctors are offering free surgeries in exchange for social media posts.
The explosion in the number of people traveling to Turkey and other medical tourism hotspots to achieve a fuller figure has led to concerns about business security.
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Young women in particular are increasingly choosing to go under the knife as they pursue the perfect rear.
The trend towards big bums and tiny waists, popularized by celebrities like the Kardashians, has led to an increase in bookings for clinics around the world.
But these carry significant risk, having already left two British women dead.
Mum-of-three Demi Agoglia was just 26 when she collapsed hours before returning to Manchester following an operation in Istanbul earlier this month.
Her devastated brother Karl urged others thinking of booking BBL to think again, saying: “Don’t do it!
“Just don’t do it, it’s such a high risk.
“He should never have done that.”
And 31-year-old Melissa Kerr, from Norfolk, died in the same city after being given “limited information” about the risks of the op, an inquest heard.
The procedure involves removing fat around the stomach and hips and injecting it into the rear to create an hourglass figure.
However, as happened to Melissa, if the fat is incorrectly injected into the muscle, it can enter the bloodstream and block vital arteries.
“The Perfect Woman”
However, the risks did not deter many from taking the leap in search of a better back.
Administrative worker Klaudia, 29, from Essex, has had at least four operations and proudly flaunts her physique on Instagram.
Her first was a poor job, which was then fixed by the second and third before she opted for a fourth to give her “more hips and more top fat [of her bum”.
She claims that she was inspired by Kim Kardashian, who has previously admitted to having a BBL, dubbing her “almost the perfect woman”.
She told the Mail on Sunday: “That’s what I wanted to look like.”
Klaudia reports clinics advertising on social media, and one even offering her free operations if she promoted them on her page in return.
The surgery, which costs around £10,000 in the UK, is often offered at a fraction of the price.
Fellow BBL recipient Eileen, 29 and from London, has had two of the operations, also in Turkey.
However, she feels that her new body has affected her relationship with the opposite sex, saying: “They just look at your body, not at how good a person you are.
“They look at you like they want to unwrap you.”
Word of warning
Those considering the surgery abroad have been issued a stern warning by an expert in the field.
Dr Paul Banwell, a plastic surgeon based in Harley Street, criticised some clinics for being more concerned with quantity than quality of operations.
He said: “While there are many good surgeons abroad, there are some only interested in the volume of patients and people will only meet their consultant for the surgery itself.
“In the UK, there will be before and after appointments and a lot of follow-ups.
“I know that a lot of people are tempted to go abroad for plastic surgery because it may be cheaper.
“However, I would urge anyone who is considering this to please exercise caution.”
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