It is already patent pending!
Chriss Rogers is a serial entrepreneur known for her clothing brand Shop Chriss Zoe — which she successfully ran for eight years before closing it in 2020. AfroTech References.
The brand was popular among fashionable girls. And with Rogers serving as both owner and model, her face has become synonymous among influential circles.
However, Rogers, who was never able to get creative, returned the following year with a new brand. And this one is even more flexible than the first one. 2021 has begun Ease. And with it came a new flagship product – a first-of-its-kind mouthguard grill.
Rogers, a native of Houston, grew up in the grillz culture embedded in the South. While popular among everyday Houstonians and celebrities alike, custom mouth jewelry can wreak havoc on a person’s teeth, something Rogers set out to solve.
“I found myself in a space where I wanted to create something that has never been done before,” he told reporters.
So after packing up and moving to Los Angeles, California, she landed on something that was both familiar at home and unique to her new city. It’s a patent-pending invention he describes as a built-in holder for grills.
Oral accessories are currently available under the Ease brand. They come in many designs and are designed with a stylish feature that guarantees your teeth are protected from the metal exposure that comes with oral grills.
Roger revealed that her newest venture is mostly self-funded. But she was able to get a small business loan during the pandemic that helped her get off to a flying start. And he added that sales remain stable.
It has sold about 100 of the protective mouth grills since its launch in June 2023, priced at $130 each.
When customers visit the website, they can customize the retainer to match their design, color and finish. They are then sent a DIY Dental Impression Kit — which includes a step-by-step guide on how to make your own dental impression. Once Ease receives the impression, it begins work on the custom mouth guard made of medical-grade materials that provide optimal coverage.
“The Protective Mouth Grill is not just a practical protective device but also a fashion statement. You can design yours in a variety of stylish designs, colors and finishes, allowing you to express your individuality while keeping your teeth safe. Whether you prefer a sleek metallic look, vibrant hues or even custom engraving, EASE offers a wide range of options to match your personal style,” reads a statement on the website.
Ease’s mouthguards are designed for everyday use and can be easily snapped into place and removed for cleaning. They currently offer protective mouth accessories for new and existing grills that vary in price, with flexible payment options. For Rogers, the product is a game-changer that she hopes barbecue lovers will take advantage of.
It’s an investment in the health of your teeth on the front end that can save you a world of pain and paper on the back end.
“I’m very excited about [this] because [it] is changing the world of dentistry. Dentists come to me and are excited about the product,” said Rogers.
To learn more about the brand or to purchase your mouthguard grill, visit www.easethebrand.com.
Photo by Chriss Rogers/Ease the Brand
