Introducing the new and exciting formula, powered by vitamin C, that removes 94% of surface stains in 3 weeks.*
new York, March 14, 2024 /PRNewswire/ — Say hello to brighter teeth! Hello®the personal care brand dedicated to adding a touch of magic to everyday routines, today announced its new toothpaste—hello® Vitamin C Whitening Toothpaste—incorporates beauty’s favorite ingredient, vitamin C, for a glow you can C.
Harnessing the blemish-busting power of vitamin C, hello® developed a toothpaste that not only elevates daily oral care routines but also whitens smiles. Excellent formula whitens teeth by removing 94% of surface stains in 3 weeks with twice daily use. Maintain whiter teeth up to 2 shades whiter in 6 weeks with twice daily use. This formula also helps prevent tooth decay, strengthens enamel and freshens breath.
On top of all this, the toothpaste’s delightful mint flavor provides a burst of fresh fun for your teeth, giving brushers that magic to start the day! And guess what? It is peroxide-free, paraben-free, gluten-free and free of artificial sweeteners and titanium dioxide.
“We are excited to introduce one of the first toothpastes to incorporate vitamin C as a whitening agent and add it to our line of innovative products. Hello® Vitamin C Whitening Toothpaste is so special because it brings an unexpected, beloved beauty ingredient to our oral care routines,” she said. Kristen BabkesMarketing Director at hello®. “With its unique blend of ingredients and refreshing mint flavor, we think this toothpaste will become a fan favorite in oral care, helping people upgrade their daily whitening routines and adding a touch of magic along the way.”
The toothpaste is now widely available in natural mint flavor online and in-store at leading retailers such as Target, CVS and Amazon, with MSRP $6.99 for a tube of 4.0 oz.
For more information, visit www.hello-products.com and follow hi® on social media @helloproducts.
*using twice a day
About hi®
Say hello to friendly™ personal care that highlights thoughtful, effective ingredients and designs that will make you smile. Hello products are made in North America with globally sourced ingredients and are vegan, cruelty-free and free of dyes, artificial sweeteners/fragrances, parabens, microbeads and triclosan. Anything less would be hostile. Learn more + smile more at hello-products.com.
About Colgate-Palmolive
The Colgate-Palmolive Company is a caring, innovative development company re-imagining a healthier future for all people, their pets and our planet. Focusing on oral care, personal care, home care and pet nutrition, we sell our products in more than 200 countries and regions under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. We are recognized for our leadership and innovation in promoting sustainability and community well-being, including our achievements in reducing plastic waste and promoting recyclability, conserving water, conserving natural resources and improving oral health. children through the Colgate Bright Smiles, Bright Futures program, which has reached approximately 1.7 billion children and their families since 1991. For more information about Colgate’s global business and how we are building a future to smile at, visit www.colgatepalmolive.com.
SOURCE Hello Products